There are 300 McDonald outlets in West and South India. The lines at McDonald’s are usually long. There are college students, young couples, families and friends. Now imagine that every one of those people have a plastic straw. Not a good idea, no? But Hardcastle Restaurants Pvt. Ltd. (HRPL), the master franchisee of McDonald’s in the region, have done something about it (straws used are paper, drink lids are made of a corn-starch material, according to a representative) sustainability is the special order of the day.
The company also aims to use technology to scale in a way that’s good for the people, the community and the planet. Over the last few years, HRPL have claimed to consciously minimize its landfill, moderate its energy consumption, cut its carbon footprint and create eco-friendly processes to run restaurants. Last year, they started converting used cooking oil from its restaurants to 100% bio-diesel to fuel its delivery trucks.
As a result of these initiatives, the managed to save 28 lakh units of electricity, 300,000 litres of water, 550,000 litres of diesel and 2,400 gas cylinders, cutting its overall carbon footprint by a whopping 4,300 tonnes. Going forward, they want to use technology to accelerate its sustainability efforts to create a bigger environmental impact.
While HRPL are making an effort, it’s also up to the consumers to stop accepting plastic. And if you’re worried about how you’re going to consume your drinks without a straw, we have a simple solution – just raise your drink to your mouth.